I remember an Indiegogo campaign where women were displayed holding large posters that quoted the awful words their rapists had said to them. That one worked because the context was made clear, and it involved photos on a website, NOT sweatshirts on random people! As a guy, if I tried to read the small print at the bottom of those sweatshirts (you know, the part that was supposed to offer context?), I’d be accused at the very least of inappropriate staring.

Jimmy Kimmel’s segment, “Celebrity Mean Tweets” is a much better way of illustrating how people are mean to celebrities, but I believe the overall intent of this campaign was to call out cyberbullying in general, not just cyberbullying of celebrities. It’s insecure adolescents that are most harmed by cyberbullying. Maybe these companies should come out with AFFORDABLE sweatshirts in ALL SIZES that have positive statements on them.