Comments on: Dear Equinox: Stop Trying to Make #PreApology Happen

By: Whole Foods, getting out ahead of the scandal (NOT REALLY) | SorryWatch

Whole Foods, getting out ahead of the scandal (NOT REALLY) | SorryWatch — Fri, 09 Oct 2015 18:09:57 +0000

[…] general, SorryWatch frowns on the concept of pre-apology. (Also its polar opposite, post-unapology.) Apologizing in advance for something you know is wrong […]

By: Chris Pratt’s pre-emptive press-tour strike | SorryWatch

Chris Pratt’s pre-emptive press-tour strike | SorryWatch — Thu, 28 May 2015 01:33:56 +0000

[…] Equinox does it, it’s douchey. When Chris Pratt does it, it is adorable! What is […]

By: SorryWatch has ways of shutting that whole post-unapology down | SorryWatch

SorryWatch has ways of shutting that whole post-unapology down | SorryWatch — Fri, 11 Jul 2014 00:14:28 +0000

[…] ← Dear Equinox: Stop Trying to Make #PreApology Happen […]

By: marjorie

marjorie — Wed, 09 Jul 2014 20:22:09 +0000

Thank you for your service, Tanita!

By: tanita

tanita — Wed, 09 Jul 2014 14:53:11 +0000

The “we’re owed this” part of this campaign is the most egregiously offensive bit. Yes: you have Teh Thinness. Surely you’re meant to inherit the flippin’ EARTH. Whatever.

When I see stuff like this I drag my niece – a third year Master’s Student in advertising – to it and say, “See this? DON’T DO THIS!” I’m trying to shove intellect and tact onto ONE person before she gets further into the industry, anyway.

By: Stephanie

Stephanie — Wed, 09 Jul 2014 11:04:34 +0000

vomit.