https://sorrywatch.com/what-a-brand-says-what-a-brand-believes/ Analyzing apologies in the news, media, history and literature. We condemn the bad and exalt the good. Thu, 06 Aug 2020 21:18:23 +0000 hourly 1 https://sorrywatch.com/what-a-brand-says-what-a-brand-believes/#comment-32 Mon, 08 Oct 2012 22:18:44 +0000 https://sorrywatch.com/?p=230#comment-32 You’re right, the fast response deserves credit. I’m sure the speed of it helped calm the response.

]]> https://sorrywatch.com/what-a-brand-says-what-a-brand-believes/#comment-31 Mon, 08 Oct 2012 19:27:09 +0000 https://sorrywatch.com/?p=230#comment-31 I was on Twitter at the time, and I will say that I saw the apology before I even saw the offending tweet. KitchenAid was ON IT. So that’s good. But yes, brands aren’t people and asshat employees should be made accountable for their words.

]]> https://sorrywatch.com/what-a-brand-says-what-a-brand-believes/#comment-26 Fri, 05 Oct 2012 16:56:57 +0000 https://sorrywatch.com/?p=230#comment-26 When I say “the employee in question… didn’t themselves make any apology that we know of,” I don’t think that they should be named, pilloried, and made to prostrate themselves publicly. But it would be nice to hear that they had apologized.

]]> https://sorrywatch.com/what-a-brand-says-what-a-brand-believes/#comment-23 Fri, 05 Oct 2012 04:51:48 +0000 https://sorrywatch.com/?p=230#comment-23 I love it! “Brands don’t have opinions, and corporations aren’t people.” This would come as a terrible shock to lots of folks these days!

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