by sumac | Oct 29, 2016 | Political Apologies, The Mechanics of Apology
In a recent debate between Republican and Democratic candidates for a senate seat from Illinois, neither candidate was a fan of Donald Trump. Tammy Duckworth, the challenger, is a Democrat. Incumbent Mark Kirk, a Republican, is not completely stupid. He originally...
by sumac | Oct 10, 2016 | Artistic apologies
Poet Jane Hirshfield suggested we do an apology analysis of William Carlos Williams’s short poem “This Is Just To Say.” We were honored and delighted by the idea. We hadn’t done it before, because the poem’s still under copyright, so we can’t...
by sumac | Oct 7, 2016 | Celebrity Apologies, Other Apologies, Political Apologies
I was contentedly composing a post about poetry and plums. Suddenly Twitter exploded and there was slime flying everywhere. A tape from 2005 had just been released by The Washington Post. In it, radio/TV host Billy Bush was buttering up Donald Trump on the way to the...
by sumac | Sep 13, 2016 | Corporate Apologies
What were they thinking at the mattress store in San Antonio? Maybe: ‘Let’s do a funny little ad, on the cheap, for our Facebook page. Need to highlight our all-mattresses-at-twin-mattress-prices sale! Hey! The anniversary of the twin towers thing is this...
by sumac | Aug 25, 2016 | Corporate Apologies
A Gold’s gym franchise advertised with a nicely-produced social media post. It featured a photo of an elegant pear (Bartlett, I think) with the caption “THIS IS NO SHAPE FOR A GIRL”. What great salesmanship! The customer is always contemptible! I’m...
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