Sorry, Sorry, Sorry: The Case for Good Apologies is The SorryWatchers’ book. If we may say so ourselves, it’s a deeply researched, insightful, hilarious exploration of why good apologies are so rare, why bad apologies infuriate us so profoundly, and how heartfelt, vulnerable apologies—and the willingness to accept them—could change the world. Get it at Bookshop.org, at Barnes & Noble, on Amazon, or at your fave local bookstore. (Or at the library! Libraries are great too!)

In our publisher’s words: Drawing on a deep well of research in psychology, sociology, law, and medicine, Marjorie Ingall and Susan McCarthy explain why a good apology is hard to find … and why it doesn’t have to be. In Sorry, Sorry, Sorry (Gallery Books, January 10, 2023) readers learn:

• How to deliver a beautiful apology in six (and a half) simple steps
• Why corporations, celebrities, institutions, and governments seldom apologize well
• Five things to consider before you apologize and 13 words that don’t belong in any apology
• How to recognize a mediocre personal apology and how to elicit a better one
• Four reasons NOT to apologize
• How to teach children to apologize
• How gender and race affect both apologies and forgiveness
• The implications of cultural accountability and “cancel culture”
• Why good apologies are essential, powerful, and restorative

A good apology can do so many things—mend fences, heal wounds, and bring more harmony into our lives and to society at large. With wit, deep introspection, and laugh-out-loud humor (not to mention Bad Apology Bingo cards and Influencer Apology Mad Libs), Sorry, Sorry, Sorry will help make the world a better place, one apology at a time.

Reviews!

Essential… this book, at its core, could change lives.” — Booklist

“A witty, useful guide.” —People

“An accessible and well-informed resource for navigating difficult conversations.” —Publishers Weekly

Blurbs!

“Apologize and forgive: every person has these superpowers enabling a future without hate, anger, or retribution. Yet half-hearted or failed apologies compound hurts and insults. This smart and lively book offers invaluable guides to giving real apologies and to the critical roles of gender, race, and power relations in social expectations and results. Read it, or be sorry!” —Martha Minow, Harvard University professor and author of When Should Law Forgive? and Between Vengeance and Forgiveness: Facing History After Genocide and Mass Violence 

“Look, it’s one thing to be wise. It’s another to be wise and useful. But to be wise, useful, and screamingly, brilliantly, hilariously funny? I’m sorry, it’s too much. It’s just too much.” —Cory Doctorow, author of Little Brother and How to Destroy Surveillance Capitalism

“I was hooked from page one by this hip, funny, uncompromising, and unapologetic dissection of good and bad apologies and why they matter. While the authors’ precise and deep intelligence may make us flinch with recognition over our own screwed-up sorrys, the reward is to be deeply changed in some fundamental way. In the end, this witty, utterly human book is a timely guide to a moral future.” —Harriet Lerner, Ph.D. author of The Dance of Anger and Why Won’t You Apologize?

“I’m sorry, but Sorry, Sorry, Sorry means that you no longer have an excuse for delivering anything other than a pitch-perfect apology. Ingall and McCarthy break down thorny questions—how to apologize, when not to apologize, why good apologies are so vanishingly rare, how to accept and reject apologies, how gender and power affect forgiveness—with grace and humor.” —Peggy Orenstein, bestselling author of Boys & Sex, Girls & Sex, and Cinderella Ate My Daughter

“Sorry, Sorry, Sorry is an absolute delight—philosophically deep, crisply reported, and funny as heck all the way through. It’ll make you want to get better at apologizing.” —Clive Thompson, author of Smarter Than You Think and Coders

“Saying ‘I’m sorry’ thoughtfully and effectively — and teaching our kids to do the same — can sometimes feel impossible. The tools Marjorie Ingall and Susan McCarthy provide us in Sorry, Sorry, Sorry are invaluable. Using bad apologies as a how-not-to, plus good ones that have genuinely repaired wounds, this book is a must-read for anyone looking for a guide to doing better. I’ll be recommending this book to everyone I know—parents, friends, stewards of the world; we could all take a page out of this timeless guide to healing the world.” — Michele Borba, Ed.D., parenting expert, bestselling author of Thrivers & Building Moral Intelligence

“How do we decide what apologies we should give others? And how should we think of the role of apology in our friendships, families, and society? Sorry, Sorry, Sorry allows us to make genuine, reparative apologies that connect us to each other and avoid business and relationship disasters. What’s not to love about saying sorry, if you know how to do it with grace?” —Farai Chideya, host of Our Body Politic and author of The Episodic Career