It won’t happen again, so shut up about it.

It won’t happen again, so shut up about it.

by | Dec 4, 2015 | Corporate Apologies

November 28th, 1979, an Air New Zealand sightseeing flight to Antarctica smashed into Mount Erebus, instantly killing everyone aboard. It was the first air disaster in New Zealand’s history and is still the worst. The sightseeing flights began in 1977. They were...
At last

At last

by | Nov 28, 2015 | True Crime Apologies

Hugo Solano was killed by a violent teenager. Left behind were his wife Ana Solano and their two children. When the teenager, Juan Martin Garcia, was on trial Ana Solano was asked what sentence she thought he should get. She didn’t know what to say. She said she...
Apologize to your mother

Apologize to your mother

by | Nov 3, 2015 | The Mechanics of Apology, Youth apologizes

(It turns out Snarly and Sumac have slightly different apology approaches, as you’ll see.) Here at SorryWatch we are grieved and intrigued* to find that not everyone agrees about the goodness of good apologies. There are many reasons for this because, weirdly,...

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