by sumac | Nov 20, 2013 | Media Apologies
The editor of Guns & Ammo made a horrible terrible epic mistake. He overestimated his readers. To their faces. Worse, he overestimated his advertisers. The December issue of Guns & Ammo, “The World’s Most Widely Read Firearms Magazine,” ran a column by...
by sumac | Nov 7, 2013 | Religious Apologies
In Nova Scotia, three hunters went on a completely legal moose hunt. They saw some cows, which they very correctly left alone. Then they spotted a moose, and shot it. It might have been easier to spot than most. It was an albino. It stood out. The hunters took...
by sumac | Nov 4, 2013 | Sports Apologies, True Crime Apologies
Climber Joe Kinder was mapping out a new climbing route in the Sierra Nevada. The location was “an underground crag in the Tahoe region of California.” (Here “underground” does not mean he was spelunking. It means secret, known only to insiders.) Kinder’s a...
by sumac | Oct 29, 2013 | Funny-on-Purpose Apologies
Trending today on Twitter: #sorrynotsorry. Let’s unpack that and spread its contents all over the floor. And accidentally step on some of it. #sorrynotsorry means: “This is a situation where people often say ‘Sorry,’ but since I’m unrepentant,...
by sumac | Oct 25, 2013 | Corporate Apologies
Two men went into the fancy British department store Selfridge’s to look at jeans. One was Tommy Robinson (aka Stephen Yaxley-Lennon), then leader of the English Defence League. The non-Robinson asked to see some jeans. The clerk asked if he was with Robinson,...
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