Dear SorryWatch: A veterinary question

Dear SorryWatch: A veterinary question

by | Oct 10, 2012 | The Mechanics of Apology

I would like your advice on formulating a proper apology to clients. I’m a veterinarian who was asked to perform a common, permissible procedure on their show animal. There are known risks associated with the procedure, including infection. This is rare, but can...
What they’re tweeting about you

What they’re tweeting about you

by | Oct 8, 2012 | Media Apologies, Sports Apologies

On September 20, 2012, sports reporter Dan Tordjman used his Twitter account to say “Can’t confirm this” but he’d heard that Yankees player Robinson Canó had failed a drug test for performance-enhancing drugs (PED), and there would be an announcement...
What a brand says, what a brand believes

What a brand says, what a brand believes

by | Oct 5, 2012 | Corporate Apologies

Oh, KitchenAid, what were you thinking? In the first 2012 Obama-Romney debate, the president mentioned his late grandmother, who could live independently because of Social Security and Medicare. A tweet appeared from @KitchenAidUSA, to #nbcpolitics, reading “Obamas...
Sorry we couldn’t keep our promise, suckers

Sorry we couldn’t keep our promise, suckers

by | Oct 3, 2012 | Political Apologies

In Britain’s 2010 election, the Liberal Democratic Party, led by Nick Clegg, promised not to vote to raise fees for higher education, no matter what. They made a big deal about it. There was a pledge and they signed it. In that election, no party had a majority,...

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