by sumac | Oct 25, 2018 | Corporate Apologies
Guest post from Jonelle Patrick Yes, getting caught red-handed falsifying safety data on the shock-absorbing equipment that’s supposed to keep skyscrapers from falling down in an earthquake is the kind of thing that might warrant a public apology. This week, the KYB...
by snarly | May 18, 2018 | Corporate Apologies, The Mechanics of Apology
Hey, time for your periodic reminder about how to apologize well! A good apology uses the words “I’m sorry” or “I apologize.” It names the offense. It takes responsibility. It shows understanding of the effect — the impact —...
by sumac | Feb 15, 2018 | Celebrity Apologies, Corporate Apologies, Media Apologies
NBC just fired Joshua Cooper Ramo, whom they’d hired to do analysis for the Olympics. These winter Olympics are being held in South Korea. During the opening ceremonies, Ramo commented that from 1910 to 1945, Korea was occupied by Japan, “but every Korean will...
by sumac | Dec 12, 2017 | Corporate Apologies
When a small business places an advertisement, they usually hope to attract customers. Not hate mail, boycotts, hearings, subpoenas, and people digging into their past. So ads should be carefully worded. And if a business owner is moved to make the copy more…...
by snarly | Sep 10, 2017 | Corporate Apologies
To elaborate on our manic tweeting two days back (follow us on Twitter if you want knee-jerk apology critiques, interactions, smokin’ hot takes and one-liners!), Equifax’s apology for its data breach was execrable. Let’s ponder the suckage! 1....
by sumac | Jul 14, 2017 | Bropology, Corporate Apologies
Parkour, closely related to free running, is cool. Fun to do and to watch. You’re dashing through the built world like an obstacle course, bouncing off stuff, leaping from building to building as if pursued by killers, hurtling walls, maybe tossing in...
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