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Sorry, Sorry, Sorry: The Case for Good Apologies (the hardcover), aka Getting to Sorry (the paperback) is a synthesis of everything we’ve learned from working on this site for the last decade. Read more about it here!

The Latest in Apologies…

Daguerrotype of young Maggie and Kate Fox, with hands in their laps and straight hair parted in the middle and curled under at the ends, both looking somberly at the viewer

Semi-apology from a ghost-whisperer

On the eve of April Fool’s Day in 1848, two sisters in Hydesville, NY, began screaming for their mother. Margaretta, known as Maggie, was 14; Catherine, called Kate, was 11. Something in their bedroom was making thumping sounds, apparently attempting to communicate...
Realistic cake in the shape of a dachshund tucked into bed.

I did it for the animals and it got out of hand

Most people didn’t fall for the ridiculous story, and many wanted to support the family and their business.

SorryWatch Reads: I’m Sorry You Got Mad

I’m Sorry You Got Mad, written by Kyle Lukoff and illustrated by Julie Kwon A picture-book apology triumph! The story — told entirely in handwritten notes passed by a little boy, a teacher, and a little girl — is best for kids age 4–8. Could this be the youngest...

Mexican Olympians, we celebrate you … with RACISM!

A kind reader alerted us yesterday to this apology from Royall Elementary School in Florence, South Carolina. School started there this week, and to welcome students back, Royall offered an “Olympic parade,” celebrating the Olympic prowess of different countries. Fun!...
The Six Triple Eight at a ceremony honoring Joan d’Arc at the site of her execution in Rouen, France. May 1945.

Why did I say that? I’m going to be court-martialed, aren’t I?

“Working with you has been quite an education for me. …”

Kim Kardashian at the door of a black vehicle.

Thanks for the ping, Kim Kardashian

At a hearing of the Senate Banking Committee, the bank’s CEO Jane Fraser said Citi is “deeply sorry” and repeated that it was a “small number of employees” who did the forbidden things. (How many covered it up? Surely a tiny eensy-beensy number, so minute as to be undetectable.)

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