Sorry we linked our decadent spa treatments with that time your Torahs and businesses were set on fire and your people got killed and whatnot!

The German spa Kristall Sauna Wellnesspark apologized for running an ad for a “long, romantic Kristallnacht,” scheduled for the 75th anniversary of the not-so-fabulous Night of Broken Glass, when over a thousand synagogues were burned and over 30,000 Jews were rounded up and sent to concentration camps. Oops!

According to a story reported by JTA, the hotel owners expressed regret yesterday for their “insensitive naming of this event,” which was “extremely inappropriate.” They said they only meant to play with their own name, Kristall. “We are extraordinarily regretful and of course this was unintentional; believe us, we are quite ashamed about our mistake,” the spa said.

As ever, SorryWatch must regretfully point out that the words “of course” do not belong in any apology. The bonus “believe us,” only adds to the sense of “Christ, we’re SORRY, OKAY?” which is not really the tone anyone should be going for, particularly not Germans apologizing for something Holocaust-y.

Perhaps some imagery will help explain this complex issue.

FUN KRISTALLNACHT:

Kristall__Bad_Klosterlausnitz_  

left_pic 

Moorpackung_0162.

UNFUN KRISTALLNACHT:

photo03

photo01

kristallnacht

The part I’m not getting is whether it was just coincidence that the spa’s Kristallnacht was slated for the 75th anniversary of the less-massage-oriented Kristallnacht. It shall remain a mystery.

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