by snarly | May 27, 2015 | Bropology, Celebrity Apologies, Corporate Apologies, Funny-on-Purpose Apologies
When Equinox does it, it’s douchey. When Chris Pratt does it, it is adorable! What is it? Pre-Apology! Pratt is funny (this scene of him as Andy on Parks and Rec, acting out the movie Roadhouse when the cable feed doesn’t work, is all improv, or so my...
by snarly | Jul 10, 2014 | Political Apologies
You may remember former Congressman Todd Akin’s 2012 comment, “If it’s a legitimate rape, the female body has ways to try to shut that whole thing down.” He was explaining SCIENCE: Women who were ACTUALLY raped (i.e., not FALLEN women or LYING women) would not...
by snarly | Jul 8, 2014 | Bropology, Corporate Apologies
On Twitter yesterday, the Chief Marketing Officer of Equinox Gyms posted this: This wittiness is tied to Equinox’s new campaign, all tied to the notion of “preapology.” (I would hyphenate “pre-apology,” but I am a lowly apology-watcher,...